Chelsea Market Challenge | Culinary Landmark Scavenger Hunt Adventure
Private, fully hosted team competitions. Puzzle-driven pen & paper games in the real world.
Inside the Hunt
Welcome to the Chelsea Market Challenge! Get ready for a fast-paced scavenger hunt within the former headquarters of Nabisco, once the largest baking facility in the world and the birthplace of the Oreo. Today, it’s a delightful universe packed with food vendors, unique shops and layers of history — the perfect arena for a friendly indoor competition!
Your group forms teams and sets out from Chelsea Triangle, just one block away. With a true choose-your-own-adventure format, sharp wit and teamwork matter more than speed alone!
Since 2008
Chelsea Market's Hidden Stories
As clues pull you through longtime favorites like Sarabeth’s, Dickson’s Farmstand, Saxelby Cheesemongers and more, you’ll encounter relics that remain from its days as a baking powerhouse.
Solve clues revealing the monumental operation that once fueled America’s snack obsession. Explore specialty stores like Chelsea Market Baskets, Moscot eyewear, and Imports from Marrakesh — all of which have brought new life to this brick fortress.
Highlights
- Hunt for Nabisco and Oreo artifacts, antique Uneeda Biscuit boxes, and rare Americana
- Gaze upon global goodies at vendors like buon’Italia, Pearl River Mart and Los Tacos No. 1
- Spot seafood secrets at Lobster Place and Los Mariscos, where oceanic observations await
- Seek sweet treats at Fat Witch Bakery, Doughnuttery, and Economy Candy
- Examine industrial remnants, classic lampposts, massive pipes, and other factory-era fixtures
- Search ARTECHOUSE installations for retro gadgets and technical trinkets
- Creative challenges — movie tributes, supernatural shenanigans, (mission) impossible stunts, star hunting, and much more!
Life-long New Yorkers will be surprised by how much they learn! Visitors will have a hands-on experience not possible on a tour.
Our Chelsea Market Challenge is a game of strategy where teams search for clues, solve puzzles, and race to outsmart each other and win. Are you ready? Let’s go!