Heroes of Herald Square | Historic 34th Street Team Building Scavenger Hunt
Private, fully hosted team competitions. Puzzle-driven pen & paper games in the real world.
Inside the Hunt
Welcome to the Heroes of Herald Square scavenger hunt — a history-rich adventure through the legendary 34th Street district, where newspaper empires, retail spectacle, transit megastructures, and world-changing events converge.
Starting at Macy’s, clues propel you between Herald and Greeley Squares, diving into monuments, Madison Square Garden, historic hotels, and more. From turn-of-the-century memorials to Beaux-Arts grandeur, from a sports-changing phone call to a legendary inventor’s final chapter, this hunt turns busy Midtown into a layered, fast-moving competition.
Since 2008
Herald Square's Hidden Stories
Herald Square was the epicenter of a great rivalry between the New York Herald and New-York Tribune. Teams trace this fierce feud along Broadway before venturing inside Macy’s to ride historic wooden escalators and hunt for vintage fixtures.
Then, dive into the fully renovated yet historic Penn Station, before exploring the opulent Farley Post Office with its decorative ceilings and antique elements. The trail ends at Moynihan Train Hall, where echoes of the original station endure.
What You’ll Discover
- Macy’s celebrities, nostalgic relics, war memorials, and the site where Thomas Edison brought motion pictures to life
- Bronze bell-ringers, wise winged creatures, and a mysterious doorway with French wisdom
- A newspaper mogul’s famous advice for people just starting out in life, and a sports moment that changed America forever
- MSG, Billy Joel’s piano, and pillars lined with scenes from legendary events
- Penn Station and Moynihan Train Hall, with remnants of demolished glory amid sleek renewal
- The Farley Post Office, Memorial Rotunda, ornate teller windows, and battles carved in stone
- The New Yorker Hotel, where legendary inventor Nikola Tesla lived and died, and a museum of his artifacts
- Creative challenges — sage advice to strangers, movie-making, performing at MSG, and much more!
The hunt concludes in Moynihan Train Hall, where we tally the scores and crown the winners. Teams walk away energized, connected, and eager to share their discoveries. Ready? Let’s get started!
